This past weekend my girlfriend dragged me down to Lebanon, Tennessee to go shopping at the outlets mall. While there I saw a sign that said to send a text to the number provided to receive a coupon. So I pulled out my phone and sent a text to the number. Almost immediately I received a text message in response with a coupon to instantly take 20% off my purchase. How Great! All I had to do was show the cashier the text on my phone which had the discount code. I had not yet personally experienced this type of discounting. I had read about it and worked on a project similar for KFC during my internship at Creative Alliance. So if you’re at the outlets in Lebanon, make sure you have your phone handy!